Consuming news through social media is the de facto standard. Read The New York Times story on your cell phone once it gets posted to X. Perhaps a Wall Street Journal story will be narrated by an influencer or podcaster. Brands have multiple exposure opportunities with just one story.
Social Media is Media. And the media is social media. Platforms like LinkedIn, Instagram, X, Facebook and even TikTok are pivotal in news dissemination and audience engagement. Take the Instagram account Mo News, which has over 460,000 followers and almost the same reach as the Los Angeles Times (550,000 subscribers). Mo News curates news stories from top news outlets, pairing them with multimedia content that resonates with followers who prefer independent sources over traditional outlets. (Yes, they’re the same sources, but “Mo News” legitimizes a top-tier national story.)
Establish brand trust and credibility. According to a recent University of Michigan study, Americans are more likely to avoid news altogether due to news fatigue, overwhelmed by the sheer volume of information and the crowded media landscape. Social media offers a direct line to an audience, allowing businesses to establish trust and credibility through consistent, transparent communication. Headspace is a brand that has built a reputation as a trustworthy and reliable source for mental health information by sharing authentic stories, behind-the-scenes content and timely updates, such as their Election Survival Guide for those feeling anxious during election years. Click here for their post on Instagram showcasing the survival guide.
Influencers and other Symbiotic Relationships. Influencers’ dedicated followers trust their opinions, making an influencer’s endorsements highly effective in driving sales. However, like paid media articles, paid influencers can sometimes lack authenticity, prioritizing sponsor demands over genuine content. We must each assess how well an influencer can provide in-depth reviews, expert insights and industry-specific content that resonates with a target audience. There are AI-powered influencer identification tools, such as Tagger and Traackr, to connect with influencers and engage with target audiences. Ensuring the authenticity of social media content is crucial for maintaining credibility.
Enhance Media Relations. Even journalists are turning to social media for news and story ideas. Brands are winning the attention of top-tier media outlets by maintaining an active and engaging social media presence, posting at least one post per day, 4-5 days per week. Sharing press releases, company news and events significantly boosts a brand’s visibility.
Companies are adapting as audiences increasingly turn to social media for news and information. Social media is critical to a marketing campaign and requires a robust online presence to stay relevant. From following the right people to becoming an active content creator, social media is an equalizer when it comes to finding, sharing and disseminating news. As a result, businesses can reach a broader audience, stay top-of-mind and position themselves as leaders in their industry. We’re here to help make that happen.
IN THE NEWS
OWC secures coverage for Nuvve in CleanTechnica
OWC secured national coverage in CleanTechnica for new client Nuvve, the global leader in vehicle-to-grid (V2G) technology. The Fresno Economic Opportunities Commission (EOC) joined with global technology leader Nuvve to electrify its vehicles and develop solar power capacity. Click here for the recent coverage.
Nuvve featured in Fresno Business Journal
OWC also secured coverage for Nuvve in the Fresno Business Journal. The Fresno Economic Opportunities Commission (EOC) recently awarded Nuvve $16 million to power its operations, electrify its fleet of vehicles and employ residents of the surrounding community. Click here for the recent coverage.
ICYMI: OWC’s Talk PR with Julie Duhaut-Bedos
OWC’s Tracy Williams interviewed Julie Duhaut-Bedos, French Consul General in Los Angeles, on the previous episode of the Talk PR series. She discussed “everything related to France,” the promotion of French culture, language, supporting French businesses throughout the West coast and attracting American investors to France. Watch it again here.
