Sharon Waxman is a best-selling author and former Hollywood correspondent for The New York Times who founded TheWrap in 2009 to go head-to-head with Variety and The Hollywood Reporter. Her digital-first approach to entertainment journalism has made TheWrap a must-read for the entertainment business.
“There’s a huge opportunity for us as the traditional Hollywood system continues to consolidate,” said Waxman. “Entertainment is defined so much more broadly now with tech companies like YouTube, gaming and live entertainment.”
On the latest episode of OWC’s “Talk PR” video series, Waxman dives into the state of entertainment journalism, the economics of the industry in Los Angeles and the intersection between entertainment and politics.
Click the image above for the full interview.
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Getting clients’ stories to the right audience, be it businesses, investors or consumers, requires compelling content delivered on social media, paid media, sponsored content opportunities, videos, news releases, opinion editorials and more. Our creative strategies services build brand affinity, amplify visibility and engage audiences across digital channels. Let’s grow together. Learn more here.
