In the print industry, e-commerce success now hinges on connecting automated digital workflows with slower, real-world production processes.
According to web-to-print software provider Infigo, demand for digital ordering, personalization, and automation across the print industry rose 18.2% last year.
The growth reflects a broader shift as print providers move away from fragmented, manual workflows toward digital platforms that support personalized campaigns, localized marketing, and on-demand production.
Infigo CEO Douglas Gibson said nearly 60% of the company’s new customers are based in North America, reflecting growing demand among U.S. and Canadian print providers for platforms that support scale, integration, and operational efficiency.
The U.S. commercial print market is growing, but many providers still rely on manual processes that do not scale, Gibson added. As volumes increase and turnaround times shrink, automation is becoming critical to reducing errors and supporting growth without adding headcount.
General commercial print remains the company’s fastest-growing segment, with 70% of customers operating in B2B environments. However, heavily customized B2B solutions can create bottlenecks for both providers and software vendors.
“Enterprise clients with heavily customized workflows require significant professional services, project management, and custom development. However, most B2B solutions are not customized and can be handled with out-of-the-box functionality, personalized through configuration options or minor customization,” Gibson told the E-Commerce Times.
