Youth sports social media platform thriving

Weplay CEO Lane Soelberg was brought in by 18 months ago to jumpstart the company’s advertising initiative, and the company is now thriving, reports the Los Angeles Business Journal.
“Most of our relationships are strategic parterships,” Soelberg says in the article. “We spend the majority of our time looking for things that are a win for all parties. A lot of times that requires some creative thinking about how we make the best fit happen.”
Big-name advertisers now include Microsoft, Gatorade, American Family Insurance, Cartoon Network and most recently Benadryl.
Weplay is a social platform for families involved in youth sports. It functions as a way to share videos, photos, and memories as well as organize and share all information about a team’s games.
In a recent interview with socalTECH’s Ben Kuo, Soelberg addressed how Weplay is different from other team sports sites.
“I think we’re more about the fun than about the function,” Soelberg told socalTECH. “We’re there to help capture those magic moments, and let you share them in fun and interesting ways, and let the kids participate.”