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So far Paulo Acuna has created 216 blog entries.

TaskUs’ Jaspar Weir on the three ways to ensure coaching drives growth on your team

In today’s competitive business environment, there is a constant desire to improve professionally and personally. This has fueled the tremendous surge in the U.S. market for self-improvement, which includes audiobooks, apps and personal coaching. As reported by Harvard Business Review, more than $1 billion was spent on business and personal relationship coaches last year and the number of business coaches worldwide has increased by more than 60% since 2007. However, investing in a coach is a costly endeavor considering that top executive coaches can command fees of more than $100,000 a year.

“I am an advocate of coaching,” said TaskUs CEO Jaspar Weir. “My co-founder and I have had a business coach since the early years of TaskUs. We’ve experienced firsthand the significant impact he has had on our lives and our growing business. As a business leader, it is important to pay this insight forward by providing coaching support to our entire team from the bottom up, as well as the top down.”

Read the full article: Three Ways To Ensure Coaching Drives Growth On Your Team (Forbes)

December 11th, 2018|Categories: Client News|Tags: , , , , |

CrowdOut provides $30 million credit facility to support Personiv’s growth

Private lending syndication platform CrowdOut Capital announced last Wednesday the completion of a $30 million credit facility to Personiv. According to CrowdOut, the borrower is a business process outsourcer that employs over 2,500 employees in 3 different countries and the proceeds from the loan will be used to provide additional liquidity for future acquisitions, organic growth and recapitalize the company. This marks the second loan CrowdOut has provided to Personiv in just over a year.

“High growth companies like Personiv seek out non-bank financing solutions like ours because they need flexibility,” said Alexander Schoenbaum, CEO of CrowdOut Capital. “Our expedited due diligence and streamlined approach to underwriting loans is a unique value proposition over banks and traditional credit funds. Our 1 to 4 year term loans offer cost-savings to borrowers and strong ROI for investors.”

Read the full article: CrowdOut Provides $30 Million Credit Facility to Support Personiv’s Growth (CrowdFund Insider)

December 10th, 2018|Categories: Client News|Tags: , , , , |

Didi Hirsch’s medical director talks about holiday stressors and ways to cope

One in four people say they have taken on more than they can handle during the holidays, according to a recent survey by VitalSmarts. Most respondents (56%) said they are overwhelmed with “just keeping up” with all of the activities and expectations of the season, followed by financial concerns (50%), shopping for gifts (46%), family events (33%) and their own health (26%). And almost three in four (72%) told mental health platform Simple Habit that they feel stress during the holidays, with family and money giving them the most grief.

Dr. Donovan Wong, medical director of Didi Hirsch Mental Health Services told Moneyish that people put too much pressure on themselves to make everyone happy.

“Take care of yourself first … so you can even be capable of helping other people out,” he said. “And a lot of times that means setting a limit, and that’s fine.”

Read the full article: These are 4 of the biggest holiday stressors — and ways to cope (MarketWatch)

 

December 4th, 2018|Categories: Client News|Tags: , , , , |

4 ways to tell if your PR campaign was successful in 2018 | eNews from OWC

For 2019 planning, here are the four ways to gauge whether your marketing and public relations investment paid off as it should:

  1. Engagement Growth – Take a hard look at the numbers.
  • Were social media engagements up or down?
  • Was the sales team getting leads as a result of media coverage?
  • Did the PR and marketing team come to you with new ideas that challenged your thinking?
  • Did you have full visibility into what the marketing and PR team was doing?
  • Did you ever feel “blown away” by a result?
  1. Impact on Sales Funnel – Public relations should feed the bottom line.
  • What were the web traffic report numbers prior to, during and post news announcements? There should have been spikes of traffic during and after an announcement or media coverage.
  • What was the unique visitor count and average visitor time?
  • Did you have the ability to collect incoming emails to develop an email response to drive them down the sales funnel?
  • Did public relations turn interest in your company into a conversation?
  1. Media Coverage Quality and Quantity – When you’re a hammer, all the world is a nail, so of course we are hyperaware of the amount of coverage over a year. Here’s what our clients want to see:
  • How much coverage and who did it reach?
  • Were you in the right media outlets? If not, why? You can’t improve what you don’t know.
  • How did the stories trend online? Which got the most likes or comments?
  • Were you the primary source, a secondary or a mention?
  • Was the coverage positive, negative or neutral?
  • Did news stories get re-purposed in all marketing touchpoints such as newsletters, sales decks, emails to prospects and social media channels?
  • If not, it’s time for all of marketing to get together for some holiday cheer and start brainstorming the best ways to work together to make more of your marketing and PR spend.
  1. Talent Impact – In this zero-unemployment market, it is more important than ever to attract and retain top talent. Have you been getting the A-Players you want?
  • Did you have a recruitment component in your PR and marketing agenda?
  • Were new key hires announced? Did coverage help to open doors with recruitment efforts?
  • What have your employees and ex-employees said about you on Glassdoor? Most job applicants look there first.
  • Have you been effectively communicating your company’s culture and core values to attract talent?

As the holidays approach, we’ve begun preparation of one of the most radically transparent acts our agency performs … Media Hit Books. People love to see how fat the books are and peruse at their leisure. Clients show them off in their conference rooms, lobbies, with investors and major prospects. This is a great reminder that public relations is the least expensive, most effective marketing tool and it makes your mothers proud.

 

December 1st, 2018|Categories: eNewsletter|Tags: , , |