CompoSecure
Understanding the Psychographics of Today’s Consumers Regarding Premium Metal Credit Cards
Problem
Challenge
CompoSecure wanted to promote the benefits of metal credit cards while indirectly touting its position as the “#1 manufacturer and supplier of metal cards globally,” as well as the only large-scale manufacturer of metal cards globally, by an ABI Research report. CompoSecure turned to OWC to use its position to grow its sales in this burgeoning card market which is expected to quadruple from its more than 32 million metal cards in circulation worldwide, according to the Nilson Report. OWC was tasked with telling the CompoSecure success story to broaden market growth and expand the adoption of metal cards to new markets around the world.
What We Did
Implementation
The Impact
Quantitative Results
The Impact
Qualitative Results
OWC worked for over a year with The Wall Street Journal to deliver an in-depth feature on the front page of the newspaper. This came to fruition as a result of tireless efforts, which included a facility tour, in-person meetings in New York and multiple phone briefings/updates.
OWC generated national and local news surrounding CompoSecure’s year-long survey of 18,000 people in 18 markets around the globe that analyzed the impact of metal cards as a marketing tool for financial institutions.
OWC orchestrated media coverage in every key international markets targeted by CompoSecure to promote interest in metal cards within the specific region.
CompoSecure’s social media presence has grown by over 70% since OWC took over its communications channels, and traffic to the website has seen 4X growth.