TaskUs Co-founder Bryce Maddock wanted a public relations firm that would “get it done” without forcing his fast moving company into a drawn out “process.” OWC came in with a barrage of questions to identify the key business drivers and readied the company and the OWC team for an aggressive media outreach campaign that opened doors for new business with the tech unicorn companies TaskUs wanted. One of OWC’s core values is to always deliver results not reports and was just what TaskUs, one of the fastest growing companies in California, needed.
The greatest magic trick that OWC pulled was getting TaskUs covered by tech reporters and in tech columns, when it really isn’t a tech company.
OWC leveraged the achievements of TaskUs unicorn clients and the co-founders’ youth, making sure the pair were nominated and landed on every relevant business who’s who list for their age group.
OWC created campaigns that highlight how many times TaskUs touches the consumer through its recognizable clients to make the public aware of a B2B business, including: Hotel Tonight, Hootsuite, MailChimp, Wish, Deliveroo, Eventbrite and more.
OWC tapped into TaskUs’ subject matter experts to elevate each as thought leaders in their respective areas for interviews, profiles, op-eds and contributed articles to illustrate expertise.
OWC called out what “everyone knows” about outsourcing jobs (underpaid, overworked, miserable environment, revolving door) to illustrate how different the approach is for TaskUs (above average pay, Silicon Valley-like offices, exceptional benefits, outstanding retention rates).










OWC delivered on TaskUs’ “wish list” of top tier media coverage. Stories have run in: The Wall Street Journal, Los Angeles Times, Bloomberg, TechCrunch, WIRED, Inc., Forbes, Fast Company and Entrepreneur.

TaskUs has become a thought leader in creating a people-first company culture.

TaskUs offices have been dubbed “the ultimate millennial workspaces” by media.

OWC-secured coverage translated directly into new customers who signed contracts with TaskUs.