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TaskUs

Redefining the Customer Service Industry by Improving Employee Experience

Problem

Challenge

TaskUs Co-founder Bryce Maddock wanted a public relations firm that would “get it done” without forcing his fast moving company into a drawn out “process.” OWC came in with a barrage of questions to identify the key business drivers and readied the company and the OWC team for an aggressive media outreach campaign that opened doors for new business with the tech unicorn companies TaskUs wanted. One of OWC’s core values is to always deliver results not reports and was just what TaskUs, one of the fastest growing companies in California, needed.

What We Did

Implementation

Tech..nically not tech

The greatest magic trick that OWC pulled was getting TaskUs covered by tech reporters and in tech columns, when it really isn’t a tech company.

Young and unicorned

OWC leveraged the achievements of TaskUs unicorn clients and the co-founders’ youth, making sure the pair were nominated and landed on every relevant business who’s who list for their age group.

Friend of a friend

OWC created campaigns that highlight how many times TaskUs touches the consumer through its recognizable clients to make the public aware of a B2B business, including: Hotel Tonight, Hootsuite, MailChimp, Wish, Deliveroo, Eventbrite and more.

Lead by example

OWC tapped into TaskUs’ subject matter experts to elevate each as thought leaders in their respective areas for interviews, profiles, op-eds and contributed articles to illustrate expertise.

Happy employees = happy clients

OWC called out what “everyone knows” about outsourcing jobs (underpaid, overworked, miserable environment, revolving door) to illustrate how different the approach is for TaskUs (above average pay, Silicon Valley-like offices, exceptional benefits, outstanding retention rates).

The Impact

Quantitative Results

Visibility
140
OWC secured more than 140 media placements in 3 years.
Reach
400 million
Coverage resulted in nearly 400 million impressions globally.

The Impact

Qualitative Results

OWC delivered on TaskUs’ “wish list” of top tier media coverage. Stories have run in: The Wall Street Journal, Los Angeles Times, Bloomberg, TechCrunch, WIRED, Inc., Forbes, Fast Company and Entrepreneur.

TaskUs has become a thought leader in creating a people-first company culture.

TaskUs offices have been dubbed “the ultimate millennial workspaces” by media.

OWC-secured coverage translated directly into new customers who signed contracts with TaskUs.

Other Case StudIES

Saban Community Clinic
CompoSecure

10940 Wilshire Blvd., Suite 1210
Los Angeles, CA 90024

T: 310.824.9000
F: 310.824.9007
info@olmsteadwilliams.com

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