The Tangent Agency’s Marc Becker on the costly road to the Oscars

Making an unforgettable movie is not the only requirement to win the prestigious best picture Oscar. Add millions of dollars for TV and digital ads, plus actors’ travel, hair and makeup for events to promote their work on the busy film campaign trail.

If the race is close, as it is heading into Sunday’s awards ceremony, studios must dig deeper to gain an edge with the roughly 8,000 voters in the Academy for Motion Picture Arts & Sciences.

Studios also are trying out new experiences, said Marc Becker, chief executive of The Tangent Agency, which works with Hollywood studios on marketing campaigns. Netflix, for example, put together an exhibition of “Roma” costumes and props.

“They have always wined and dined people,” Becker said of awards campaigners, “but now they are immersing them even more in the world of the properties.”

Read the full article: Want to win an Oscar? Spend millions on the film campaign trail (Reuters)


February 19th, 2019|Categories: Client News|Tags: , , , , , , |

CompoSecure’s Jonathan Wilk on the coolest limited-edition credit card designs

Several technologies exist to replace the physical credit card, such as mobile wallets and wearables. Yet traditional credit cards remain as popular as ever. Jonathan Wilk, CEO at CompoSecure, one of the largest producers of metal credit cards, agrees.

“We’re seeing more and more issuers differentiating themselves in this competitive market with unique and/or limited-edition cards that generate instant excitement with consumers and build brand loyalty over time. Some issuers are using these designs for launches to attract new customers, and we’ve even seen certain cards designs be ‘trending’ on social media.”

Read the full article: The Coolest Limited-Edition Credit Card Designs (The Points Guy)

February 12th, 2019|Categories: Client News|Tags: , , , |

CrowdOut Capital among Built in Austin’s 50 Startups to Watch

Now in its fourth year running, Built in Austin’s 50 Startups to Watch list highlights local tech companies less than five years old that are bracing for a big 2019. This year’s list includes startups with big ambitions for everything from improving mental health to leveraging emerging technologies like blockchain, robotics, quantum computing and more.

CrowdOut Capital hosts a lending platform that lets middle- and lower-market companies raise money. In November of last year, the fintech startup raised $2.5 million from members of its investor network who participate in their loans, as well as from its CEO and co-founder, Alexander Schoenbaum. Individuals interested in investing can put $1,000 or more directly into corporate loans ranging from $3 million to $50 million.

See the full list: Built in Austin’s 50 Startups to Watch in 2019 (Built In Austin)

February 5th, 2019|Categories: Client News|Tags: , , , , , |

The Tangent Agency’s Marc Becker talks Sundance and Amazon with THR

After sitting out last year’s Sundance market entirely, Amazon returned with a roar, spending some $47 million on five films — more money than any other studio has ever shelled out in a single year at the festival. With Jen Salke at the helm, the studio spent some $47 million on five films — more money than any other studio has ever shelled out in a single year at the festival.

“We will see the big streaming platforms flexing their spending muscles to continue acquiring content, but as we all know if the subscriber numbers and the return on investment isn’t there, these high prices aren’t sustainable,” says marketing consultant Marc Becker, whose Tangent Agency works with all of the major studios. “That being said, the way streaming services are going to rise to the top is by having the best content.”

Read the full article: Sundance Wrap: Amazon Takes Control of an Explosive Market (The Hollywood Reporter)


February 5th, 2019|Categories: Client News|Tags: , , , , , , , , |