- Commentary
Facebook's intentions with Instant Articles under fire
Facebook’s true intentions with a pending initiative called Instant Articles are being questioned by publishers concerned that content will be…
News
- Commentary, OWC News
Why are eNewsletters important?
By Tracy Williams Most eNewsletter tips articles focus on the content: make sure the information addresses the audience you’re targeting;…
- Commentary
Mayor Garcetti appoints Peter Marx as Chief Innovation Technology Officer
Mayor Garcetti today appointed Peter Marx as the city’s first Chief Innovation Technology Officer. A key part of Mayor Garcetti’s…
- Commentary
2014 media outlook: Opportunities to tell your story are strong
By Tracy Williams Much is changing in the news media, and the numbers tell us opportunities to tell your story…
- Commentary
The truth behind the Google penalty
By Tracy Williams There’s confusion today about the value of using links in the news releases you upload to the…
- Commentary, OWC News
Content marketing should drive business, not create confusion
By Tracy Williams Many companies have a tendency to get caught up in tactics aimed at “overcoming” the latest Google…
- Commentary
UT study: The higher your status, the less you use pronoun 'I'
New research from the University of Texas suggests that people who often say “I” are less powerful and less sure…
- Commentary
New index tracks top entrepreneurship colleges
If tech accelerators look for talent in the same places everyone else does — at Stanford, Harvard and MIT —…
- Commentary, OWC News
The good life: 5 things you should know about Copenhagen
By Marie Ebenezer After a busy summer working and writing papers, my boyfriend Lukas and I decided to go on…
- Commentary, OWC News
Language and identity in public relations
By Marie Ebenezer This semester I am taking an English Linguistics class at Freiburg University in Germany called “Language and…