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How to Create a “Guerilla” Influencer Campaign | eNews from OWC
“Influencer marketing” taps consumer trust by linking a company to the power of expertise, fame or taste. Influencers work for…
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The 6 reasons why B2B companies should embrace Instagram | eNews from OWC
Instagram gained popularity as a photo-sharing app where friends shared pictures of their dogs, babies, outfits and of course, their…
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The 6 steps that will help you identify your company’s DNA | eNews from OWC
OWC often encounters messaging that indicates confusion about what a business really does, what makes it unique and where the…
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How to Mishandle a Crisis, Boeing-Style | eNews from OWC
What is a company’s first mistake in responding to a crisis? No “holding statement.” A holding statement is a media-ready…
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Local Entrepreneurs: This is your big break.
The Academy Awards are on Sunday, but we’re more excited about the prestigious business award, EY’s Entrepreneur Of The Year®,…
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4 ways to tell if your PR campaign was successful in 2018 | eNews from OWC
For 2019 planning, here are the four ways to gauge whether your marketing and public relations investment paid off as…
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The six steps you need to rebuild your reputation | eNews from OWC
Last month, we discussed reputation and business risks in today’s amplified and weaponized social media world. Here’s six key steps…
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How to Manage Your Reputation in a Weaponized Communication Culture | eNews from OWC
As 2019 approaches, “business as usual” is over. Social media has been weaponized to amplify anyone who opposes your actions…
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The Future Is Here: A Decade of Disruption | eNews from OWC
It’s been an exciting time to build a public relations firm. There are new rules, new tools and a breathtaking…
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8 Books and Podcasts To Make You Smarter This Summer | eNews from OWC
Business leaders like to “pick the brain” of powerhouse players for insight and to learn from their mistakes. What’s the…