Admit it—you’ve done it, too. Tossed a metal credit card nonchalantly onto the silver tray at meal’s end and listened, satisfied, to the satisfying clatter as it landed (and wondered if anyone else around the table heard it when you did). That reassuring sound, so much noisier than traditional plastic, confers cachet that cash could never match—and that’s just how Composecure likes it. The Somerset, New Jersey-based company has an elite niche: It is the world’s largest manufacturer of luxury credit cards. If you have a metal card in your wallet, chances are that Jon Wilk and his team produced it for you.
Wilk is Composecure’s CEO. Of course, design and weight are key factors when working with clients on a new card, he says, but the sound of a card hitting the table is just as critical. “I’ve had calls with customers in Asia, where they will want us to drop a card on the desk or the table so they can hear it over the phone, and get a sense of what it sounds like,” he tells Robb Report. The heaviest commercially available card from his team is the JP Morgan Reserve, which weighs around 28 grams, or almost a full ounce.
