Amazon marketplace sellers are now seeing value in selling their business to larger companies. Often called rollup companies or aggregators, such companies purchase thriving private labels and direct-to-consumer e-commerce brands that sell on marketplaces such as Amazon and Shopify, and then use their expertise and capital to take the brand to the next level.
Since the beginning of the year, at least six marketplace aggregators, including Elevate Brands, announced new fundraising deals. Elevate Brands, which uses a data-driven approach to acquire and operate Amazon third-party businesses, announced more than $55 million in committed funds from a group that includes FJ Labs.
Read the full article: E-Commerce Marketplace Aggregators Are Hot On Thrasio’s Heels As Companies Raise $2.3B
