Eric Rieter
Eric Reiter, partner at Brentwood Associates, sat down recently for a Q&A with 1to1 Media about what he looks for when seeking out companies for investment.
“We’re typically targeting brands that appeal to a demographic of higher affluence that is well educated and likely to be employed regardless of the economy. This group has a higher, more consistent disposable income. We also look for brands in the early stages of penetrating their target market and have a potential to reach a far larger audience and triple in size over the course of our ownership. Our involvement brings marketing dollars and product investment, as well as national and often international expansion. In many cases, we invest in the best businesses you’ve never heard of before. Our portfolio companies always have awareness, but a lot of room for growth when we first take them over.”
Be sure to read the full interview to learn what companies are doing with their investment money and what direction Brentwood Associates will head in the years to come.
Brentwood Associates Leverages Loyalty for Smarter Investments
