The Olmstead Williams Communications
Visibility Accelerator
Reputation Management
Crisis / Issues Management
Media Relations / Media Training
Content & Creative Development
Social & Shared Media
Speaker / Awards / Events
- Learn
- Elevate
- Activate
- Dissect
Reputation Management
Online reputational threats can arise overnight and without warning. All it takes is a lawsuit or embarrassing video on social media for Google to bring it to the attention of anyone searching a company or its leadership’s names. It doesn’t take long for misinformation to spread and become accepted as truth. That’s where we come in:
- OWC’s risk assessment tool allows the team visibility of potential threats.
- A plan goes into effect to protect the company from negative outcomes across all communication channels.
OWC has partnered with Digijaks to defend companies against socially engineered mayhem by identifying attackers, improving online reputation and providing a solution to repair, protect and rebuild:
- Digijaks identifies the source of the attacks, provides enhanced cyber security and addresses incidents from online misinformation to offline physical disruption. Its proprietary AI technology monitors social media, website and search engine attacks.
- OWC focuses on building public image by securing positive media coverage, training spokespersons, managing internal and external communications and ensuring leaders and companies can manage communications effectively through a crisis.
Crisis / Issues Management
Panic is the enemy of good decision making. What would you do if your company is being sued because of a defective product? How about an SEC investigation?
OWC’s Rapid Response approach makes sure you have an actionable plan that addresses whatever crisis or negative issues arise. We have hundreds of hours of experience managing crisis, so clients don’t have to think on their feet.
Our carefully developed Rapid Response plans include custom-crafted guidelines, holding statements, transparent policies and training to ensure all company spokespersons are ready for deployment whenever necessary.
Media Relations / Media Training
OWC lands national media coverage because we match the right story to the right reporter with the right news hook at the right time. Every day a new event creates opportunity for every client. We have strong relationships with reporters who trust us to bring them relevant ideas and sources that enhance news stories and yield results to meet business objectives.
OWC prepares clients through a customized media training program to teach clients to think on their feet and deliver a compelling quote with company messages, even if all they get is a minute of air time. The OWC focus is on authenticity, clarity and making our clients part of the stories of the day, with reputations built to insure they remain so. We don’t avoid the media. We are the media.
Content & Creative Development
OWC has evolved with the rapidly changing digital media landscape to PR 2.0. Digital marketing, paid media campaigns, and sponsored content are deployed to connect clients directly with their audiences.
Sophisticated marketing communications strategies that engage prospects and drive revenue are fundamental. OWC meets these challenges with tools that blend strategic insight with creativity across social media, streaming platforms, and all digital marketing channels.
Clear, concise, and compelling content, along with a strong brand, demonstrates strategic intent and drives website traffic, amplifies thought leadership, and engages audiences — whether that be customers, media, partners, or investors.
We develop comprehensive content, branding, and creative solutions, including: Press Releases, Social Media Posts, Paid Media Campaigns, Sponsored Content Creation, Presentation Design, Graphics, Videos, Audio Scripts.
OWC creates experiences through dynamic visuals that captivate audiences and drive audience interaction. Our goal is to enhance visibility, establish category leadership and build brand affinity. Event marketing services include: Theme and Branding, Booth Design, Collateral Materials, Interactive Booth Displays, Video and Animations.
Social & Shared Media
OWC social strategies make clients stand out in a world of noise by building communities that share, learn and engage together. We expand their digital presence and keep it in the forefront with sharp, eye-catching content that is genuine and relevant. We’re also at the ready to build and protect your online presence on social sites including Glassdoor and Yelp.
Speaker / Awards / Events
OWC secured nearly 20 awards for its clients in just one year, as well as landed them important speaking opportunities at key industry events. We create subject matter experts out of knowledgeable CEOs and key executives, so they are identified as industry leaders.
Industries We Serve
Technology
Innovation is at the core of our technology clients – from blockchain and drones to biometrics and machine learning. We know why, who and what activates their customers, investors and people, cutting through the clutter to differentiate technology, drive growth, increase revenue and attract and retain the best people.
Financial Services / Fintech
OWC’s financial services clients bring new technology and are disrupting business models. We are recognized for our work with payment technology leaders, including ID and security technology giants, facial recognition and mobile security platform technology as well as with the growing non-bank banking world.
This makes us a valuable resources for media covering the space and bring insight into the best ways to position clients for success. Representative clients include loanDepot, Murano Connect, CrowdOut and CompoSecure.
Cleantech
We work with clean energy innovators to help them improve the environment and reduce carbon emissions. OWC ensures customer and prospect opinions keep pace with the mission of our clients. They win contracts with public utilities and private enterprises because we showcase their unique technologies and success. Representative clients include Carbon Lighthouse, FlexEnergy, Ice Energy.
Government
OWC is a California-certified small business (SBE) and woman-owned business (WBE) and has been awarded state contracts to serve government agencies marketing and communications goals. We understand the needs of constituents, shaping and changing opinions to impact local and statewide constituencies. Representative clients include CalPERS, Office of the California State Treasurer, Caltrans and the California Public Utilities Commission (CPUC).
Healthcare Technologies
OWC healthcare clients are innovating and disrupting the industry to improve patient care. We work with medical device and pharmaceutical companies, healthcare IT and non-profit healthcare providers with a mission to improve patient outcomes. We build market valuations, drive sales and attract strategic partners. Representative clients include Cure Pharmaceuticals, Cloudbreak Health, Geneva Health Solutions and Saban Community Clinic.
Non-profit
OWC is committed to making a difference by working with non-profit and philanthropic groups to advance their cause. Through community relations, special events, fundraising campaigns, client engagement campaigns, we highlight the good that an organization is doing within a community, as well as nationwide. OWC is socially conscious and so are our clients by addressing important social issues like suicide prevention, affordable healthcare and homelessness. Representative clients include Didi Hirsch Mental Health Services, Saban Community Clinic, California Council of Economic Education and Town Hall-Los Angeles.
The OWC Business Accelerator Process
A proven 4-step process that LEADs to business growth.
Step 1. Learn
- Reputation risk assessment
- SOCOs (Single Overriding Communications Objectives) development
- Interview control and preparedness
- On-camera interview simulations
Step 2. Elevate
OWC content is elevated through key messages we call “SOCOs” (single overriding communications objectives).
- Content: data sheets, research, white papers, press releases; source sheets, corporate report cards, bylines and articles
- Social media strategy and content
- Awards strategy and submissions
- Speaker bureau
Step 3. Activate
- Media
- Events
- Social
- Influencer
- Reputation development and management
Step 4. Dissect
Results are analyzed, quantified and compared against client KPIs. Did we move the needle? How can we improve?
- Website traffic
- Sales and customer engagement
- Social media growth
- Organic SEO
