“We hired Olmstead Williams days before the launch of our pilot program. The results they delivered under pressure spoke volumes, and we hired them for the long haul. The team simply gets things done so we can focus on making the best products.”

–Senior executive,

the challenge

Clean-tech startup FlexEnergy Inc. created a breakthrough solution for creating energy with near-zero emissions from harmful greenhouse gases. It turned to OWC just one week before the launch of its pilot program in California to see if the agency could generate media interest.


OWC delivered a major story in the Los Angeles Times’ business section with a headline that read “Clean-power projects turn landfills’ methane into electricity.” The company subsequently made a major acquisition to expand its product line and install its first commercial units. The agency helped FlexEnergy navigate the clutter of renewable energy technologies by shaping the story in clear terms of the technology’s proven results and pollution-eliminating advantages that meet stringent government regulations. FlexEnergy has also been featured in The Wall Street Journal, Bloomberg Businessweek, The Orange County Business Journal and Orange County Register, as well as leading clean-tech publications such as SmartPlanet.com, CleanTechnica.com and EarthTechling.com.

“The company has test projects in place, its first commercial deal in the works, a recent $8 million round of funding and expansion plans for its headquarters. FlexEnergy’s near-term goal is to produce its Flex Powerstation, a turbine and other equipment that breaks down methane gases and converts them to electricity with nearly no emissions. The Flex Powerstation, designed to be installed at landfills, goes for about $800,000. It stands some 17 feet high and weighs 12 tons.”

“The fastest-growing segment of the county’s economy is now the clean-tech market, according to government and industry officials. Hundreds of green companies are settling in the area, long known for its real estate development and medical device industry. … FlexEnergy, a clean-power company, is upgrading to a 30,000-square-foot office in either Santa Ana or Irvine that will be triple the size of the original.”

“FlexEnergy, an Irvine company, showed off a pilot generator Thursday that converts previously unusable methane gas seeping from a Riverside County landfill into 100 kilowatts of electricity. That could be used to help run the sprawling landfill operations or light up more than 100 homes. The company envisions its generators being installed at many of the country’s 2,300 currently operating or recently closed landfills.”