OWC compiled these tips from recent PR Daily articles to keep top of mind in today’s rapidly-changing news and social media environment.
Get your message out, but don’t annoy journalists:
- Avoid sending long pitches, large attachments or mass emails. Tailor your pitch to the right reporter.
- Follow through on requests, keep appointments and respond to follow-up questions under deadline.
Preparation, preparation, preparation. And, you’ll sail through interviews:
- Don’t interrupt journalist questions, but do weave your key points into answers.
- Don’t request to see the story before it publishes, but do offer to clarify any answers if needed.
Fully embrace new media with a social media checklist:
- Spend the time to develop a solid Twitter profile that shares why people should listen.
- Promote company news, thought leadership and customer engagement with a blog.
- Monitor the company and the competition with Google Alerts.
