By Jeremy W. Peters
The New York Times
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In most newsrooms, the joke would have been obvious.
It was April Fools’ Day last year, and Politico’s top two editors sent an e-mail message to their staff advising of a new 5 a.m. start time for all reporters.
“These pre-sunrise hours are often the best time to reach top officials or their aides,” the editors wrote, adding that reporters should try to carve out personal time “if you need it,” in the midafternoon when Internet traffic slows down.
But rather than laugh, more than a few reporters stared at the e-mail message in a panicked state of disbelief.
“There were several people who didn’t think it was a joke. One girl actually cried,” said Anne Schroeder Mullins, who wrote for Politico until May, when she left to start her own public relations firm. “I definitely had people coming up to me asking me if it was true.”
Such is the state of the media business these days: frantic and fatigued. Young journalists who once dreamed of trotting the globe in pursuit of a story are instead shackled to their computers, where they try to eke out a fresh thought or be first to report even the smallest nugget of news — anything that will impress Google algorithms and draw readers their way.
Tracking how many people view articles, and then rewarding — or shaming — writers based on those results has become increasingly common in old and new media newsrooms. The Christian Science Monitor now sends a daily e-mail message to its staff that lists the number of page views for each article on the paper’s Web site that day.
The New York Times, The Washington Post and The Los Angeles Times all display a “most viewed” list on their home pages. Some media outlets, including Bloomberg News and Gawker Media, now pay writers based in part on how many readers click on their articles.
Once only wire-service journalists had their output measured this way. And in a media environment crowded with virtual content farms where no detail is too small to report as long as it was reported there first, Politico stands out for its frenetic pace or, in the euphemism preferred by its editors, “high metabolism.”
