Content marketing and online publishing isn’t just left to PR and marketing experts in today’s business world, according to Sarah Sherik, vice president of social media for PR Newswire.
Sherik argues that coordination and a shared understanding of a company’s overall goals are fundamental to succeeding in social media. Even further, having a solid understanding of your site’s analytics and search engine optimization (SEO) will enable your company to run a proactive campaign.
In her recent blog post on ProfNet Connect, Sherik delves into the most common analytic mistakes companies make:
- No links
- Too many links
- Irrelevant links
- Ponderously long headlines
- Use of jargon
- Too many stories in one release
- Over-optimization of content
