Multicultural opportunities in marketing on the rise

An op-ed in today’s issue of Bulldog Reporter’s Daily ‘Dog by Louis F. Provenzano Jr., CEO of Language Line Services, discusses the multicultural opportunities emerging in the United States thanks to an increasingly linguistically diverse country. Studies show that ethnic groups are four times more likely to purchase a product when presented with buying opportunities in their own language.
Provenzano states there are roughly 200 languages — and up to 800 dialects — spoken in the United States, but no marketing or advertising companies are currently targeting all of them. In a time when many companies are looking internationally to boost their revenue streams, Provenzano suggests that companies look at the tremendous business and marketing opportunities in their own backyards.