WSJ_logoFacebook’s true intentions with a pending initiative called Instant Articles are being questioned by publishers concerned that content will be posted directly rather than linking back to their sites, reports The Wall Street Journal.

The idea is to feature high-quality content that will stand out within the newsfeed and load quickly on phones, but what is Facebook really planning? News sites rely on Facebook as the leading driver of referral traffic to their articles. Arrangements between Google and news organizations evolved over time, so there is precedent for concern.

“We saw the terms ultimately change (with Google),” said Mike Dyer, chief strategy officer at the Daily Beast. “Who is to say that couldn’t happen again?”

The Wall Street Journal has not yet agreed to join the Facebook program.

Read the full article:

Publishers Warily Embed With Facebook