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Tracy Williams’ best leadership tip: Pay attention to needs and motivators

CEO Blog Nation recently compiled 28 leadership tips from top entrepreneurs, including OWC’s Tracy Williams. These are key tips to keep in mind as you build a leadership profile.

“Leadership is all about what you can do to help the people you lead,” says Williams. “When I sense someone struggling, I try to lead with a servant’s heart. In other words, carefully consider what tools people need and motivators and then give them what they need. As a CEO and leader, my job is to help people with their job and vice versa.”

Read the full article: 28 Entrepreneurs Offer Their Best Leadership Tips (CEO Blog Nation)

TaskUs announces new Chief People Officer

TaskUs, the leading back office and customer support solutions provider for high-growth tech companies, today announced it has tapped Mike Ferguson to be TaskUs’ first Chief People Officer. Ferguson will play a crucial role in preserving and continuing to build TaskUs’ reputation as a “people first” employer as the company embarks on another year of global expansion.

“Mike knows how to create and maintain programs that support an exceptional culture because he’s been doing it for over twenty years,” said CEO Bryce Maddock. “Mike managed a workforce larger than our 14,000, so we are confident he brings the insight and values that fit our culture.”

Read the full article: TaskUs hires first chief people officer from Chipotle (L.A. Biz)

November 1st, 2018|Categories: Client News|Tags: , , , , , , |

The six steps you need to rebuild your reputation | eNews from OWC

Last month, we discussed reputation and business risks in today’s amplified and weaponized social media world. Here’s six key steps you need to take should you experience a reputational hit:

  • Be first, be fast and be sorry. Companies and executives establish trust and confidence from stakeholders when they address issues immediately. ‘Scandals’ are born from trying to hide information. To get ahead of an issue, set the record straight quickly, schedule conference calls with the investment community including analysts. Have a call sheet with top clients and phone them directly. Since social media moves constantly and within seconds, check all channels, know the right hashtags and post your side of the story.
  • Prioritize the audiences. There is a common misconception that if you’re a public company, your first duty is to your investors and the analyst community. But there are some situations where it may be more important that your employees don’t walk out the door because when they leave, you’re really out of business. Where’s your biggest danger? Get there first, then move on to the next leak in the system.
  • Drive knowledge-based actions. If you don’t have one, get a monitoring and tracking system for company news, social media channels and any other touchpoints you have with customers, investors and employees. You and your team need to have visibility into the reporting and be empowered to act and use the pre-drafted and approved holding statements, which are no doubt in your crisis communications plan, right?
  • Build a reservoir of goodwill. More than three-quarters of business executives (76%) feel an organization’s role as an ethical company and good corporate citizen has a very strong impact on the brand’s reputation. Positive news about new customers, executives, initiatives, offices and community outreach programs creates friends and generates goodwill with customers, business partners and media. Some of the simple things, such as reporting your good news with press releases can be overlooked in the heat of the moment. Paying to have them posted on wire services like Business Wire and PR Newswire (approximately $800 to $1,000, depending on word count) is well worth the money in SEO and online visibility. Also, post on social and pay to boost posts.
  • Activate third-party explainers. Whether it is research analysts and industry influencers or an employee, a second opinion on an issue can provide credibility. In fact, employees are the first line of defense for a brand. They’re an important advocate. Weekly or monthly Q&A sessions with all employees can dispel rumors and create buy-in for all external touchpoints. We have clients who have “Ask the Founders” meetings where questions from employees are drawn anonymously – nothing is off limits. True transparency is a strong reputation management tool.
  • Put a face on the brand. Nothing can tell the story like a well-trained spokesperson. Typically, the company CEO is the spokesperson. They need to speak honestly, openly and authentically with no room for interpretation. Clear, concise and compelling messaging can be converted into Op-Ed articles and byline stories in business and trade outlets that may also result in media interviews.

We can’t hide from a crisis in 21st-century communications. A change in your company’s market value is just a tweet, online petition or viral photo away. The story will be told, written or broadcast with or without our cooperation. But, nearly three-quarters (73%) of business executives are not as ready as they could be to react to an unexpected crisis even though more than 25% of a company’s market value is derived from its reputation.

Stay ahead of future crises by doing a thorough reputation risk assessment to see what threats your company is facing. Only 50 percent of companies have a ready-to-go crisis plan. Don’t let that be your company.

November 1st, 2018|Categories: eNewsletter|Tags: , , , , , |

Cloudbreak Health’s Jamey Edwards on why digital health is a sector to watch in Los Angeles

The Los Angeles tech scene, sporting the moniker of Silicon Beach over the last few years, is becoming an innovation launchpad for health care delivery nationwide. LA’s creative culture combined with its finance and broader technology expertise is leading to a rapidly growing community of local entrepreneurs focused on solving problems in one of the nation’s most challenging sectors: health care. More specifically, set within LA’s diverse socio-economic and cultural makeup, this melting pot of experience, skill and vision positions Los Angeles to mix its nationally recognized hospitals with venture capital to create the exact ingredients required for digital health success.

Cloudbreak Health’s Jamey Edwards lists out three reasons as to why digital health is a sector to watch in Los Angeles.

Read the full article: Why Digital Health Is A Sector To Watch In Los Angeles (Forbes)

Think twice before you have those leftovers, USC Marshall study says

A recent study from the USC Marshall School of Business shows that saving bigger portions of leftovers might influence you to exercise less or eat more later.

According to Dr. Linda Hagen, who helped lead the study, the problem is actually about perception. “Leftovers from a meal can skew people’s idea about how much they ate,” she explains. “It’s difficult to judge how much we have eaten, so we’re often heavily influenced by external cues. For example, the larger portion of leftovers we see on the plate, the less we believe we ate. You might think, ‘After all, if there’s a lot left, I cannot possibly have eaten very much, right?’” She tells us that this becomes problematic in cases where it affects what happens next — like if that perception becomes a reason to eat more later on or an excuse to skip a planned workout because you feel you haven’t eaten very much.

Read the full article: How Bringing Home Leftovers Could Derail Your Health Goals (Brit + Co.)

 

October 19th, 2018|Categories: Client News|Tags: , , , , |

OWC wins PRism at the 54th Annual PRSA-Los Angeles Awards

OWC was awarded a PRism at the 54th Annual PRSA-LA Awards Gala last night. OWC won the award in the Events & Observances for Technology category for its work with Cubic Motion.

“This award builds team pride, and the people in our firm are creative, edgy and smart.  This award is their award,” said Tracy Williams, CEO and founder of OWC.

OWC won the Events & Observances for Technology PRism for its work with Cubic Motion to spotlight their latest technology through the real-time facial animation of a digital human personality, codenamed “Siren,” created by Epic Games, Cubic Motion, 3Lateral, Vicon and Tencent, at the Game Developers Conference (GDC) in San Francisco.

Read the full announcement: Olmstead Williams Communications wins PRism at the 54th Annual PRSA-Los Angeles Awards

October 18th, 2018|Categories: OWC News|Tags: , , , , , , |

ProVisors’ Matt Toledo on mutual mentorship

Mutual mentoring enables us to contribute our ideas and learn from the experiences of others. Mentors also are your best sales force because they have a stake in your success. Mutual mentors have each other’s backs.

One of the most impactful learning experiences happens by connecting with people and turning an internal monologue into a dialogue. In his latest byline for Forbes, ProVisors CEO Matt Toledo puts together four inspiring examples of mutual mentoring.

Read the full article: Four Mutual Mentorship Ideas To Enhance Your Business (Forbes)

October 15th, 2018|Categories: Client News|Tags: , , , , |

CompoSecure produces more than one million dual interface metal cards

Over the last 18 months, CompoSecure has shipped more than one million dual-interface (contact and contactless) EMV-compliant credit and debit cards. The company holds a patent (and is waiting approval of another) on technology that enables the RFID antenna to be shielded from interference from the metal in the card. CompoSecure expects to ship its next one million dual-interface metal cards within six months.

CompoSecure’s largest markets for dual-interface cards are Europe, the U.S., and Canada. Cards are manufactured in the company’s two plants in Somerset, New Jersey.

Read the full article: CompoSecure Metal Payment Cards (The Nilson Report)

October 12th, 2018|Categories: Client News|Tags: , , , , , , |

Geneva Health Solutions launches Geneva University

Geneva Health Solutions (GHS), the leading cloud-based technology platform and service for managing data from implantable cardiac devices, has formalized its internal training systems by launching Geneva University, a business unit within GHS. Geneva University will be focused on the continuous improvement of all clinical and administrative processes.

“Implantable cardiac device remote monitoring requires distinct data analytics skills to properly review arrhythmia data,” said Yuri Sudhakar, CEO of GHS. “Geneva University enriches the skillset of our cardiac device technicians, so they can achieve the highest standards in cardiac remote monitoring.”

Murano Connect results in $10 billion to fund managers

Murano Connect, a leading financial services company that matches fund managers to allocators, today announced it has sourced opportunities that led to more than $10 billion in AUM for its clients. Murano offers an affordable alternative to third-party marketers or an in-house sales person, both of which are expensive, by enabling niche hedge and mutual funds, mid-sized private equity, alternatives and fund to funds to grow.

“Murano’s methodology identifies philosophic and strategic alignment between allocators and fund managers,” said Ole Rollag, CEO of Murano Connect. “But the key to our success is selectivity. We accept less than 10 percent of the funds that apply for our service.”

Read the full release: Murano Connect Results in $10 Billion to Fund Managers

October 11th, 2018|Categories: Client News|Tags: , , , , , |
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