Getting noticed in the media translates to more business, but if you can’t be the news, be part of the news. The opportunity lies in the cycle of news coverage and in the willingness of business leaders to pitch in to fit in.
Media outlets face annual challenges in finding new approaches to events such as “Black Friday,” “Cyber Monday” and “Year-End Review.” The holidays create inevitable demands on media from Halloween to New Year’s Eve and the necessary but dreary coverage surrounding realities like tax filing deadlines.
PR can help them meet the challenge—creatively and without waiting to be asked.
What do reporters want? Expert testimony, anecdotes, information, photos and new data tailored to make the predictable interesting. Where does that come from? The tech CEO, healthcare company executive, attorney, financial advisor, accountant and business consultant willing to weigh in on the news calendars of the coming months.
For example:
- Holiday travel offers an opportunity for transportation stories. Fuel companies can calculate how much oil and gas are required to get everyone to grandma’s house for Christmas dinner. Airlines and their auxiliary businesses can issue an annual Travel Time Index, geographical trends or offer tips for getting through security hassle-free and efficiently. Analyze company data to see if any unique holiday-related statistics can be shared with journalists.
- What’s a holiday without a data break? Payment and ID tech experts are sought-out sources for an explanation on fraud alerts and managing hacks during Black Friday and Cyber Monday. Just three tips can get you in the story and position you as the expert.
- Insights from marketing tech companies like our client Retina that analyzes customer lifetime value to better target holiday marketing spend will hit home with reporters covering the business of advertising. Case studies on a stellar marketing campaign that crushed it is a treasure trove for media.
- In light of the #MeToo movement, attorneys and law firms can reach out to issue five tips to have a litigation-free holiday party.
- Local dailies and weeklies want to hear about companies giving back. Tell them your story and offer photos for holiday spirit stories. Latch on to trending feeds with hashtags like #GivingTuesday, #BlackFriday, #SmallBusinessSaturday, #CyberMonday, #holidaytips, #HappyHolidays, #holidaysarecoming, #ChristmasCheer, #holidayhacks, #holidaysurvivalguide.
Give us a call before winter gets here to make sure you’re not left out in the cold.
