Business Wire published a list of top trends that every PR pro should know for 2022. As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. Here are insights from OWC CEO, Tracy Williams:
“The Great Resignation’ of 2021 will continue into 2022 as employees and leaders face the challenges of burnout resulting from uncertainties that include constant shifts in back-to-work plans, hybrid options, virus variants as well as ongoing political and social unrest. All companies, regardless of size, must provide more empathetic leadership and benefits that help employees build resilience during difficult times. Top companies are providing therapy and life coaching to support their existing workforce and should communicate these offerings through thought leadership campaigns on the changing workplace landscape, ‘Best Places to Work’ award programs, and announcements celebrating company milestones and achievements through all media channels. Expect demand for wage increases. Savvy companies will get in front of these shifts in their external and internal comms. It’s going to be another busy year for communications pros, so be sure to take care of yourself and your team too.”
Read the Full Article: 2022 Public Relations Predictions From PR Experts
