PreventScripts CEO Brandi Harless was featured in UK-based FirstWord HealthTech and spoke about how technology could power the shift toward preventive health.
FirstWord recorded a dozen successful funding rounds this year by preventive care-focused healthtech start-ups, and one of these is PreventScripts. The company’s CEO, Brandi Harless, whose background is in public health, gives insights on how she has seen this space evolving and where technology has helped – and even hindered – the roll-out of digital preventive health tools.
Summary of the interview*:
- The healthcare system is in a transitional phase towards preventive care, with payment trends in the US highlighting positive signs of change. However, challenges persist in the adoption of other preventive measures.
- There is increasing interest among clinicians in adopting the digital tools that can enable them to deliver a prevention-first care plan, but the current healthcare infrastructure can be a barrier hindering seamless preventive care delivery.
- While the science for delivering preventive care is well-established, the challenge lies in streamlining workflows to make implementation seamless.
- There are many opportunities for AI/ML, including generative AI, to personalise preventive care tools.
- Beyond traditional primary care, preventive care can also be deployed through employer-sponsored health programs, extending the reach to a broader population.
