olmstead-web-tracy Olmstead Williams Communications CEO and president Tracy Williams will address how businesses and other organizations can “Make the Media work for You” at 1 p.m. on Tuesday at Opal Group’s Marketplace Lending & Alternative Financing Summit. The event runs from December 4 through 6 at the Monarch Beach Resort in Dana Point, Calif., and is designed for investors, issuers, platforms, underwriters, banks rating agencies, lawyers, service providers, accountant and other related industry professionals.

Williams also will moderate a panel on student loans with thought leaders such as Joseph DePaulo, CEO & Co-Founder, College Ave Student Loans; Zander Rafael, CEO, Climb Credit; Jeff Silberman, SVP, Structured Finance and Institutional Business Development, LendKey; and Brian Norton, CEO, Future Finance Loan Corp.