Pinterest – The Next Big Thing in Social Media for Businesses

By now, most companies know they should be reaching audiences through Facebook and Twitter profiles. But as Jason Falls of Entrepreneur magazine reports, these social media giants have a serious competitor vying for the attention of Internet users – Pinterest. The site – which allows users to “pin” and share images of their favorite products, places, foods, pretty much anything, on virtual bulletin boards – launched in 2010 and already has more than seven million unique visitors as of December 2011, up from 1.6 million in September 2011.
Not only has it recently exploded in popularity, it’s also driving more traffic to corporate Web sites and blogs than YouTube, Google+ and LinkedIn combined, the article explains. Read on to find out why you and/or your company should consider creating a Pinterest profile, and more importantly, to learn how to use it to drive awareness and ultimately sales.