Optimizing your Web site, media outreach and marketing efforts to ensure your business is well represented in Google and Yahoo! is smart. Unfortunately, SEO (Search Engine Optimization) has become a buzz word that can confuse company leaders who have increasingly limited marketing budgets and want to make sure every dollar counts.
Tried and true SEO tactics OWC uses to help clients help themselves improve their search engine rankings include:
- Optimize your news releases for the wire services with these great tips from BusinessWire. Zero in on the right keywords and draft headlines and subheads that make the difference. The most important thing to remember is that search engines focus primarily on the headline and first two paragraphs of a news release. So make them count.
- The top three SEO tips in the About.com Article “95 SEO Tips and Tricks for Powerful Search Engine Optimization” are: write great content; write unique content; and add new content continually. Even though Google changes its algorithms daily, post valuable information and your site will do well regardless. How do you generate this content? See the next two tips about media coverage and blogs.
- Media coverage is priceless for SEO because news articles are highly indexed in the search engines as millions of people access them daily. Work with your PR experts to get company news to the right reporters in a timely fashion.
- Adding a blog to your Web site is the single most efficient way you can drive additional targeted traffic. The blog should consist of recent news releases, published articles, details on speaking engagements, industry news and more. Lend your company’s voice to breaking stories and important studies that clients and prospects would find interesting. Just summarize the important points in a short paragraph or two and link to the full article or additional content.
- This final tip is more about business development than SEO, but while you’re creating that new blog, it’s a good idea to integrate it with your LinkedIn account. The posts will go beyond the search engines to your closest business relationships. And, don’t forget about Twitter and Facebook. It’s easy to send out a Tweet of each blog entry and also share posts on your fan page.
To learn even more, visit Google’s SEO help section.