'Significant customer loyalty' key for Brentwood's Barnum

Brentwood Associates partner Bill Barnum discussed his firm’s unique investment strategy and how it has paid off for investors in a recent interview with Pensions & Investments.
Barnum explained the firm raises a new fund about every six years, compared to every three to four years for other private equity firms. And, rather than expanding into other alternative investment asset classes, Brentwood is focused on private equity investments in consumer brands.
“We look for businesses that have specific characteristics, including high consumer satisfaction and perhaps most importantly, significant customer loyalty,” Barnum says in the article.