Survey of marketers shows Facebook, Twitter dwarf smaller sites but print publications still key

NewsUSA just released results of a public relations and marketing professionals survey which found that while marketers believe social media is important in campaigns — and over 85 percent use Facebook and Twitter — only 11 percent use smaller social and sharing sites like StumbleUpon and Digg.
Respondents also ranked both print and online placements as tied for first place among key media targets, with television and radio coverage a distant third and fourth, respectively. The old campaign model has evolved to top news Web sites and blogs, with daily newspapers and magazines still key ingredients.
In short: Innovations are constant in the public relations and marketing fields, but traditional methods still matter.