Rosie O’Neill, 38, is co-founder and co-chief executive of Sugarfina, the artisan candy company based in El Segundo that she runs with Josh Resnick, 51, the other founder and CEO. From a 2012 start with just $60,000 in savings, the duo has traveled the world looking for unusual and tasty sweets for adult connoisseurs. Sugarfina employs more than 500 people and racked up $40 million in 2017 sales. O’Neill and Resnick were 2018 finalists in EY’s Entrepreneur Of The Year awards for the Los Angeles area.
On her third date with Resnick in 2010, the couple went to see “Willy Wonka & the Chocolate Factory.” The film sparked a question, then an idea. “We were thinking, ‘Why are there no candy stores for adults?’” O’Neill said. “The entrepreneurial bug was calling me. Josh and I just finally got to a point where we said, ‘Let’s give this a shot, and if it doesn’t work we can always go back to what we were doing before.’”
Read the full article: She left toyland for candyland, finding a sweet spot with Sugarfina