The Tangent Agency reports strong growth in 2018 and expands services for 2019

The Tangent Agency, a fast-growing entertainment marketing and brand strategy agency, today announced a banner year of success: growing its business, staff and revenue. In just three years, Tangent has gone from working with only two studios, to collaborating with every major studio in Hollywood, top TV networks, gaming companies, streaming services and brands. Tangent provides integral support to filmmakers, partners and dealmakers, to help make the most of their valuable entertainment IP. Building off of their reputation of delivering best-in-class creative and strategic guidance, Tangent has solidified its place at the intersection of story-telling and story-selling in an ever-changing entertainment landscape.

“The Tangent Agency is my go-to partner,” said Marc Weinstock, former President of Marketing at Fox and Sony Pictures. “They’re great to work with and coming from the studio world, Tangent provides the perfect blend of creativity and strategy, no matter the project.”

Read the full article: The Tangent Agency Reports Strong Growth in 2018, Expanding Services for 2019 (BusinessWire)

December 13th, 2018|Categories: Client News|Tags: , , , , , |

Observations from SXSW 2016

The South by Southwest festival, which drew 72,000 industry influencers to Austin, Texas this year for a week focused on music, film and emerging technologies, featured appearances by President Barack Obama and the first lady along with a slew of new product launches. But Farhad Manjoo at The New York Times noticed one thing missing from this year’s event: tech.

“This year SXSW, as the festival is known, feels like a story of how the tech ethos has escaped the bounds of hardware and software. Tech is turning into a culture and a style, one that has spread into new foods and clothing, and all other kinds of nonelectronic goods. Tech has become a lifestyle brand.”

Read more in “At SXSW, a Shift From Apps to a Tech Lifestyle.”



March 18th, 2016|Categories: Commentary|Tags: , , , , , |