Technology trends in 2012 will focus on making connections

Success for the technology industry in 2012 will hinge on one thing — making connections — reports Joe Mullich in today’s “Enterprise Technology” special section in The Wall Street Journal. Advances in technology will affect how consumers interact with companies, speak different languages to communicate and uncover the hidden meanings in “big data.”

Mullich spoke with numerous industry leaders to define important trends for the new year. Among the most critical: Removing language barriers is becoming more important than ever, according to Louis F. Provenzano Jr., president and CEO of Language Line Services, the largest over-the-phone interpretation services company in the world. One in five legal American residents speaks a language other than English at home, he states in the article. His company recently announced a deal with AT&T to provide live mobile interpretations.

Other trends in 2012 will include major growth in the digital signage market, an increasing shift to cloud computing, greater usage of mobile payment platforms and a shift to virtual call assistance features. Mullich notes that IT departments will become more useful than ever in helping companies ramp up innovation.

Language Line Services CEO: Marketing 'in-language' critical inside U.S., not just in other countries

Louis F. Provenzano Jr. is President and CEO of Language Line Services.

When it comes to marketing and advertising in foreign languages, paying attention to nuance has always been imperative (case in point: the Ford Pinto not translating well in Brazil). While these concerns used to be limited to marketing in other countries, “Now they apply inside the United States as more than 60 million people — about one in five legal residents — speak a language other than English at home,” says Louis F. Provenzano Jr., President and CEO of Language Line Services.

In a recent column in MediaPost’s MarketingDaily blog, Provenzano states there are almost 200 languages now spoken nationwide by legal residents. That’s a daunting statistic for marketing and advertising executives trying to reach these audiences but a tremendous opportunity, he explains.

“Studies show that people are four times more likely to purchase goods and services when presented with buying opportunities ‘in-language’,” Provenzano states in the article.

Language Line Services announces partnership with AT&T for mobile interpretations

In an open letter to employees and stakeholders, Louis F. Provenzano Jr., CEO and president of Language Line Services, today announced a partnership with AT&T to put mobile interpretation services in the hands of emergency responders to better serve the nation’s growing population of limited English proficient people.

The language solution will be accessible by businesses that sign up for the add-on feature to their cell phones and will connect users directly to a qualified Language Line Services interpreter in over 170 languages by dialing *4. According to the open letter, this is the first “anytime, anywhere” mobile offering to place interpretation services at virtually anyone’s fingertips.

Language Line Services is the global leader in interpretation and translation services. It serves clients numerous fields including the government, healthcare, and telecommunications sectors in more than 170 spoken languages.

December 8th, 2011|Categories: Client News|Tags: , , , , |

Language Line Services steps up to meet need as interpretation demand soars

The foreign-born population in the United States has quadrupled over the past four decades, and more than 175 languages and dialects are spoken across the country today. As a result, demand for foreign-language interpreters is increasing, and Monterey, Calif.-based Language Line Services is stepping up to help meet that need, according to a recent Bloomberg article by Antone Gonsalves.

Language Line Services currently employs 5,000 interpreters, and the company handles roughly 40 million calls a year. Collectively, the employees speak more than 170 languages, close to half of the languages spoken at the U.N. Language Line Services is the largest in the field, and now has its eye on a new market: providing interpretation services onsite at client locations.