The Tangent Agency reports strong growth in 2018 and expands services for 2019

The Tangent Agency, a fast-growing entertainment marketing and brand strategy agency, today announced a banner year of success: growing its business, staff and revenue. In just three years, Tangent has gone from working with only two studios, to collaborating with every major studio in Hollywood, top TV networks, gaming companies, streaming services and brands. Tangent provides integral support to filmmakers, partners and dealmakers, to help make the most of their valuable entertainment IP. Building off of their reputation of delivering best-in-class creative and strategic guidance, Tangent has solidified its place at the intersection of story-telling and story-selling in an ever-changing entertainment landscape.

“The Tangent Agency is my go-to partner,” said Marc Weinstock, former President of Marketing at Fox and Sony Pictures. “They’re great to work with and coming from the studio world, Tangent provides the perfect blend of creativity and strategy, no matter the project.”

Read the full article: The Tangent Agency Reports Strong Growth in 2018, Expanding Services for 2019 (BusinessWire)

December 13th, 2018|Categories: Client News|Tags: , , , , , |

5 things to do now to improve the bottom line

OWC’s president and CEO, Tracy Williams, writes about “Marketing in the New Energy Ecosystem” in the July-August issue of the North American Clean Energy magazine.

“It’s now less about influencing public opinion or changing consumer behavior and more about strategic relationship building to make connections that move the needle for technology,” Williams writes. “What’s required is a focused strategy to establish credibility and gain the trust of potential investors, partners, affiliates, and installers throughout target markets.”

Williams offers five things energy companies can do now to improve their bottom lines: engage the community, apply for awards and lists, focus on messaging, become an industry expert, and network at trade shows and beyond.

Read the full article: Marketing in the New Energy Ecosystem: 5 things to do now to improve the bottom line. (North American Clean Energy)


July 6th, 2016|Categories: OWC News|Tags: , , , , , |

Wickware index details financial services marketing

For the first time, marketing professionals at retail and institutional asset management firms across North America have a window into what financial services firms spend on marketing — a closely guarded secret by most — as well as what these firms are buying with their marketing dollars.

Based on responses from nearly 70 firms, the Q2-2012 Wickware Financial Services Marketing Index (FSMI) report details how fast firms are growing, how much they’re spending on marketing, where they’re hiring, which marketing priorities they’re focused on and much more.

Key findings include:

  •     Asset managers expect solid AUM growth to continue over the next 12 months
  •     Retail firms expect to out-grow institutional firms
  •     Marketing budgets will grow at only about half the rate of AUM
  •     Nearly one-third of firms are currently hiring for marketing positions

“These survey results have enabled us to measure the overall health of marketing in the financial services industry, and set the Wickware FSMI at 100 points. We will adjust the benchmark in the future as AUM growth, marketing spends, hiring practices, and other trends evolve,” said Cara Crosetti, account director at Wickware Communications. “Our goal is to provide financial services marketers with a reliable benchmark and competitive perspectives that they can use to implement more effective branding, marketing and sales programs.”

September 3rd, 2012|Categories: Client News|Tags: , , , , |

What's in a name?

The October issue of The New Yorker explores the importance of a strong brand name in today’s cluttered marketplace. “Famous Names” contrasts the creative origins of BlackBerry, PowerBook, Google and even Coca-Cola – brand names that launched and came to define industries – with the failure of Ford’s Edsel vehicle, whose $50 million launch in the 1950s was a spectacular flop due arguably to the forgettable name. Entire shops are now dedicated to brainstorming/free association naming techniques to give products and services an edge.

Meanwhile, a recent Ragan PR article defines the next step to a successful product launch – hiring PR experts to communicate the right brand message to the right audience. According to a new industry forecast, public relations and word-of-mouth campaigns will be the fastest-growing marketing-related segments over the next four years.

October 20th, 2011|Categories: Client News|Tags: , , , , , |