TAMPA, Fla. – nFinanSe Inc. (OTC Bulletin Board: NFSE), a leading reloadable prepaid card provider, in conjunction with its entertainment partner, Inspire, today launched its online music site, http://www.nfinansemusic.com/, which provides FREE downloads of new artists and is intended to appeal to young adults aged 18 to 25.
“Music is an integral part of each of our lives and we want to use it to connect the nFinanSe brand with the young fans of the emerging, cutting edge artists featured at nFinanSeMusic.com.” said Jerry Welch, Chairman and CEO of nFinanSe.
“We’re excited about creating a win-win for all parties involved,” said Jimmy Dunne, President of Inspire. “Artists and labels have an opportunity to leverage their digital songs in return for the opportunity to get in front of a meaningful, targeted new demographic and psychographic audience of nFinanSe potential and existing customers.”
According to Mr. Welch, “For years, large consumer goods marketers have sponsored concert tours and other large events in order to connect their brands with specific consumer demographic groups. We are doing exactly the same thing but in a new, innovative fashion by combining music with the power of technology and the use of social media. By triangulating the Internet with music downloads with Facebook, MySpace and Twitter, we will connect the nFinanSe brand with thousands of young music lovers in a very powerful way that is familiar and comfortable to them.”
Featured songs span a wide variety of musical artists from alternative rock to electro-pop, hip-hop, soul, folk, ambient and dance music. Visitors to the site will be able to download music FREE from an initial collection of eight artists and view music videos. Every six to eight weeks, a new group of artists and music will be available FREE to visitors.
A sampling of featured artists includes:
- Fort Worth rockers, Green River Ordinance, recently wrapped a Fall/Winter tour with American Idol winner David Cook. Their EMI/Virgin Records debut, Out Of My Hands, included the smash single, “Come On,” which cracked the Top 20 on Billboard’s Hot Adult Rock chart. The single is being played in such heavyweight markets as Los Angeles & Chicago and the video can be seen on VH1, Teen Nick and MTVU channels. Their songs can be heard on MTV’s The Hills and Real World/RoadRules Challenge: The Duel.
- Londoner Noush Skaugen has built up an incredible one million fans on the social networking site Twitter – including Coldplay and Leona Lewis. A mainstay on college radio, she offers a fusion of story-driven American and British rock music that comes from the gut.
- Popular underground artist in Los Angeles and Orange County, V.I.T.A.L. Emcee bridges the distance between underground and mainstream hip-hop genres as well as the positive and negative aspects of human nature with lyrics about consciousness and socio-economic issues with an undercurrent of positivity and relatability.
- A wife and husband indie folk-pop duo, The Woodlands, craft songs of lyrical poetry, lush melodies and lingering revelry. Two of their songs are featured in a feature film from Greenland called “Nuummioq” that recently premiered at the 2010 Sundance Film Festival. Additionally, SPIN Magazine featured them as an emerging artist to watch.
“We view nFinanSeMusic as a revolutionary new approach to brand marketing. Simply put, it is event marketing meets technology and social media,” closed Mr. Welch.