5 things to do now to improve the bottom line

OWC’s president and CEO, Tracy Williams, writes about “Marketing in the New Energy Ecosystem” in the July-August issue of the North American Clean Energy magazine.

“It’s now less about influencing public opinion or changing consumer behavior and more about strategic relationship building to make connections that move the needle for technology,” Williams writes. “What’s required is a focused strategy to establish credibility and gain the trust of potential investors, partners, affiliates, and installers throughout target markets.”

Williams offers five things energy companies can do now to improve their bottom lines: engage the community, apply for awards and lists, focus on messaging, become an industry expert, and network at trade shows and beyond.

Read the full article: Marketing in the New Energy Ecosystem: 5 things to do now to improve the bottom line. (North American Clean Energy)


July 6th, 2016|Categories: OWC News|Tags: , , , , , |

LABJ features OWC as one of just 7 multi-win agencies

Joel Russell of the Los Angles Business Journal features Olmstead Williams Communications in his “Advertising and PR” column this week for winning two PRisms from the Public Relations Society of America in LA earlier this month.

The other agencies winning more than one award are: GolinHarris, Citizen Paine, Hill & Knowlton, Edelman, Ketchum and Calvin Nieto.

Broads Circle honors OWC's Tracy Williams as 'Bottom Line-Oriented Service Provider'

Tracy Williams is president and CEO of Los Angeles-based Olmstead Williams Communications.

Broads Circle, the executive level women’s networking group in Los Angeles, honored Tracy Williams, president and CEO of Olmstead Williams Communications, recently at its first annual “Bottom Lime Broads Awards.”

Williams was named the “Bottom Line-Oriented Service Provider,” one of six awards categories. The luncheon honored Broads Circle members who have absolute commitment to the bottom line and full support of women’s leadership in the corporate world.

Business Awards + Your Great Work = Branding

Awards generate awareness, excitement and stories in the media. Pictured, OWC won two PRisms from the Public Relations Society of America this past week for its work with Big Four accounting firm Ernst & Young LLP ("Ongoing Product or Service Program") and FlexEnergy Inc. ("Green/Sustainable Programs").

Fortune Magazine just released its “40 Under 40” issue, and while everyone already knows Mark Zuckerberg of Facebook, did you know Mon Mourshed, age 39, of McKinsey? Well, we do now. She made the list because she heads the firm’s Middle East office. Awards are nice, but the real reward is recognition for your brand. Awards generate awareness, excitement and stories in the media.

Soon it will be time to submit nominations for Ernst & Young’s Entrepreneur of the Year Awards which span more than 140 cities in 50 countries representing more than 90 percent of the global economy. There are other awards for top lawyers, leading companies in sustainability, best places to work, top innovators and so many more.

Companies and individuals often apply for these awards themselves, sometimes others nominate them, some even require voting from colleagues outside your organization. Regardless how each program works, it’s important to put these opportunities on your radar screen. You can’t get upset when a competitor gets an award if you didn’t even apply.

As a part of your marketing mix, look for awards, honors and lists that are respected within your industry and get to work. The applications take time, thought and often require back-up materials and measurements. It’s work, but your work is worth showcasing to your customers, clients, prospects and perhaps most importantly, your team. After all, it’s your team that got you there.