OWC wins PRism at the 54th Annual PRSA-Los Angeles Awards

OWC was awarded a PRism at the 54th Annual PRSA-LA Awards Gala last night. OWC won the award in the Events & Observances for Technology category for its work with Cubic Motion.

“This award builds team pride, and the people in our firm are creative, edgy and smart.  This award is their award,” said Tracy Williams, CEO and founder of OWC.

OWC won the Events & Observances for Technology PRism for its work with Cubic Motion to spotlight their latest technology through the real-time facial animation of a digital human personality, codenamed “Siren,” created by Epic Games, Cubic Motion, 3Lateral, Vicon and Tencent, at the Game Developers Conference (GDC) in San Francisco.

Read the full announcement: Olmstead Williams Communications wins PRism at the 54th Annual PRSA-Los Angeles Awards

October 18th, 2018|Categories: OWC News|Tags: , , , , , , |

How to Manage Your Reputation in a Weaponized Communication Culture | eNews from OWC

As 2019 approaches, “business as usual” is over. Social media has been weaponized to amplify anyone who opposes your actions or opinions. The status quo is under assault from every side. And it’s worth considering that every successful business is the status quo, by definition. Our very success now guarantees we’ll be watched, tested, probed and challenged.

That’s good, since we intend to win. But it means reputation management and crisis communication planning is not just smart, but critical to a company’s very existence. We need to be prepared to respond to issues from customers, shareholders, investors, employees and the media that would otherwise take us by surprise.

The new awareness is beyond dispute. According to consulting firm Mercer, “boards are now holding executives to higher standards, looking not just at how they treat people but also how they talk to and about them.” The Wall Street Journal reported that a group of venture capitalists is pushing a standard clawback clause proposal. The clause would make it easier for big investors to extract fines from companies embattled by controversy.

A company’s reputation is its bottom line. If your company’s reputation takes a hit on social media, your very existence as a company is in mortal peril.

Hundreds of individuals and companies have been destroyed or damaged due to negative brand reputation. Over 700 high-profile executives and employees across fields and industries have been called out by the #MeToo movement in the past year. By June, 190 of those accused were fired or left their jobs. Another 122 have been put on leave, suspended or are facing investigations since December 2016.

A study from Stanford showed that the fallout from bad behavior displayed by chief executives was long-lasting. The study looked at 38 incidents, which generated an average of 250 news stories each with media attention lasting almost five years. Shares suffered and, in a third of cases, firms faced further damage, including loss of major clients, federal investigations, shareholder lawsuits or proxy battles.

Our clients are on the front line of these battles and are well prepared to answer questions about their values and how they live by them because they’ve thought through their vulnerabilities and addressed weaknesses.

We use the following reputation risk management assessment tool to identify areas of vulnerabilities and help companies develop a C-Suite level response plan that is ready to communicate to every stakeholder.

We are our reputations, in business and in life. Good risk management lets us sleep well, and not wake up to bad news.

The Future Is Here: A Decade of Disruption | eNews from OWC

It’s been an exciting time to build a public relations firm. There are new rules, new tools and a breathtaking pace that requires nimbleness, entrepreneurial thinking and a willingness to stick your neck out. For me, the prize has been to work with savvy and exuberant people who question everything, demand innovation and bring creativity to work each day. Our clients’ businesses are changing dramatically, too. Some are industries, such as fintech and the sharing economy, that didn’t even exist ten years ago. Here are some changes that hit us all this past decade:

  • A decade ago, there was no Snapchat, Instagram or Pinterest. Today, they’re our best friends. We had MySpace and Facebook, but only 10% of American adults had at least one social media profile, compared to over 77% now. What started out as a fun way to connect with friends has spawned business-to-business marketing opportunities and turned traditional advertising upside down. Public relations has become as much of a conduit for targeting your audiences as advertising.
  • A growing skepticism in society has meant that third-party endorsements rule buying decisions. Yelp, LinkedIn, online product reviews and Glassdoor have given mid-size and small businesses an opportunity to compete for business, employees and awareness. What’s the first thing you do before purchasing? You check out the customer reviews and recommendations.
  • Public relations is expanding content development. The PESO model (paid, earned, shared and owned) refers to the different ways to communicate for successful awareness campaigns. PR firms can no longer snub their nose at the “P”’ aspect of the equation. Social media and the media’s move into social offers opportunities to target select audiences, improve a brand’s SEO and create credibility by providing insights directly to their audience without selling anything.
  • Video content is king. In today’s media landscape, the focus is on authenticity and instant, unfiltered action, and video is the perfect channel for mobile consumption. With video now accounting for more than 82% of internet traffic, PR pros and brands must embrace YouTube, Facebook Live, Instagram Stories and whatever pops up next to share their brand messages. These platforms make you the broadcaster and allow for direct and immediate communication with customers, prospects, employees, partners and the media.
  • Companies’ reputations, market share and revenue are in mortal peril as never before. Customers, investors, employees and communities respond to negative reputational news within hours today. As a result, reputation management and crisis communications are C-Suite issues.
  • Thought leaders are the new superstars and celebrities. That doesn’t mean anybody with an opinion is a thought leader. A thought leader is trustworthy, not salesy. Their goal is to educate and empower others with insider knowledge and new perspectives. They inspire discussion about the industry and how to change it for the better. Their value is that they make change happen.
  • Artificial Intelligence (AI) is here. With newsrooms across the country running on skeleton staffs, reporters are focusing on in-depth stories and letting technology take the reins on earnings announcements. With AI bots spitting out just numbers, the onus falls on communicators to bring context when we can. It’s crucial for PR and marketers to adapt and embrace the chance to tell client stories in a fresh, immersive and compelling way.
  • Creating strong personal relationships is more important than ever. Innovations in technology and social media may have redefined and molded the field of public relations over the past decade, but one truth remains the same: relationships are all that matters. Communicating values is as important as describing what you do. Bonds forged with reporters, employees, clients, prospects and communities are the most valuable assets.

This week Olmstead Williams Communications celebrates ten years of success in business. I intend to make our 11th year our best. We’ve all been in it together—let’s keep it together for the decade to come.

August 9th, 2018|Categories: eNewsletter|Tags: , , , |

OWC’s Tracy Williams talks to Variety about Hollywood’s zero tolerance policy

Times have changed, writes Variety’s Gene Maddaus. In the wake of the Weinstein scandal, dozens of men have been ousted for allegations of sexual misconduct. It was a long time coming, but when it came, it was sudden. Now the same urgency and zero-tolerance mentality are being applied to offensive statements as well as deeds.

“The studios haven’t behaved well. They have been bad actors,” said Tracy Williams, CEO of Olmstead Williams Communications. “Suddenly there’s a spotlight put on them, and they realize they need to button up. Every company is moving quickly. Heads are flying; look at all the people getting fired.”

Read the full article: Is Hollywood’s New Zero-Tolerance Policy a Reaction to the Trump Era? (Variety)

July 24th, 2018|Categories: OWC News|Tags: , , , , , |