Olmstead Williams Communications posts banner year

Olmstead Williams Communications closes 2018 with 35 percent growth in revenue.

“Our growth correlates directly to our clients’ success, and we’re proud to play a role in driving clients’ revenue, building their brand and engaging employees,” said Tracy Williams, CEO and founder of Olmstead Williams Communications. “As we look to 2019, we see tremendous opportunities in our key market sectors of technology, healthcare and financial services despite a challenging geopolitical climate.”

Top client highlights include:

  • TaskUs, the world’s leading customer experience and business process outsourcing firm for rapidly growing companies, earned six industry awards for excellence in company culture and employee happiness. Most notable is the company’s debut on Glassdoor’s Best Places to Work list. The company also attracted a $250 million investment from Blackstone, announced a global expansion into two new countries and the creation of 2,000 new jobs.
  • CrowdOut Capital, a pioneering non-bank private lender for middle market companies, saw dramatic growth in its assets under management (AUM), increasing 8x in 2018 to reach $165 million.
  • CURE Pharmaceutical, an innovative drug delivery and development company, became the first and only pharma drug delivery company to have a DEA license for schedule 1 manufacturing to further the research and development of cannabinoid-based pharma products. The company achieved tremendous revenue growth and is preparing for an IPO in early 2019.
  • Geneva Health Solutions, created better outcomes for patients with implanted cardiac devices by providing doctors with timely and critical information from implant data. The company tripled its client base and workforce and quadrupled the number of devices being monitored through its service and grew its revenue tenfold.
  • Cloudbreak Health, a leader in telemedicine solutions, earned top recognitions including Entrepreneur Magazine’s 2018 E360, Becker’s Top Telehealth Companies to Know, Medical Marketing & Media’s Top 40 Healthcare Transformers of 2018, the 2018 MedTech Breakthrough Award for Best Videoconferencing Solution and one of Insights Success Magazine’s Most Recommended Language Service Providers of 2018.
  • CompoSecure, L.L.C. became the leader in the manufacture and design of bespoke payment cards shipping more than one million of its dual interface premium financial cards for the contactless market.
  • Saban Community Clinic, a federally-qualified health center that supports more than 114,000 visits from low-income and uninsured patients, saw record patient enrollments this year resulting from events including a one-day Back-to-School vaccine clinic where enrollment spiked 40 percent.

January 8th, 2019|Categories: OWC News|Tags: , , , , , , , , |

4 ways to tell if your PR campaign was successful in 2018 | eNews from OWC

For 2019 planning, here are the four ways to gauge whether your marketing and public relations investment paid off as it should:

  1. Engagement Growth – Take a hard look at the numbers.
  • Were social media engagements up or down?
  • Was the sales team getting leads as a result of media coverage?
  • Did the PR and marketing team come to you with new ideas that challenged your thinking?
  • Did you have full visibility into what the marketing and PR team was doing?
  • Did you ever feel “blown away” by a result?
  1. Impact on Sales Funnel – Public relations should feed the bottom line.
  • What were the web traffic report numbers prior to, during and post news announcements? There should have been spikes of traffic during and after an announcement or media coverage.
  • What was the unique visitor count and average visitor time?
  • Did you have the ability to collect incoming emails to develop an email response to drive them down the sales funnel?
  • Did public relations turn interest in your company into a conversation?
  1. Media Coverage Quality and Quantity – When you’re a hammer, all the world is a nail, so of course we are hyperaware of the amount of coverage over a year. Here’s what our clients want to see:
  • How much coverage and who did it reach?
  • Were you in the right media outlets? If not, why? You can’t improve what you don’t know.
  • How did the stories trend online? Which got the most likes or comments?
  • Were you the primary source, a secondary or a mention?
  • Was the coverage positive, negative or neutral?
  • Did news stories get re-purposed in all marketing touchpoints such as newsletters, sales decks, emails to prospects and social media channels?
  • If not, it’s time for all of marketing to get together for some holiday cheer and start brainstorming the best ways to work together to make more of your marketing and PR spend.
  1. Talent Impact – In this zero-unemployment market, it is more important than ever to attract and retain top talent. Have you been getting the A-Players you want?
  • Did you have a recruitment component in your PR and marketing agenda?
  • Were new key hires announced? Did coverage help to open doors with recruitment efforts?
  • What have your employees and ex-employees said about you on Glassdoor? Most job applicants look there first.
  • Have you been effectively communicating your company’s culture and core values to attract talent?

As the holidays approach, we’ve begun preparation of one of the most radically transparent acts our agency performs … Media Hit Books. People love to see how fat the books are and peruse at their leisure. Clients show them off in their conference rooms, lobbies, with investors and major prospects. This is a great reminder that public relations is the least expensive, most effective marketing tool and it makes your mothers proud.

 

December 1st, 2018|Categories: eNewsletter|Tags: , , |

Tracy Williams’ best leadership tip: Pay attention to needs and motivators

CEO Blog Nation recently compiled 28 leadership tips from top entrepreneurs, including OWC’s Tracy Williams. These are key tips to keep in mind as you build a leadership profile.

“Leadership is all about what you can do to help the people you lead,” says Williams. “When I sense someone struggling, I try to lead with a servant’s heart. In other words, carefully consider what tools people need and motivators and then give them what they need. As a CEO and leader, my job is to help people with their job and vice versa.”

Read the full article: 28 Entrepreneurs Offer Their Best Leadership Tips (CEO Blog Nation)

November 6th, 2018|Categories: OWC News|Tags: , , , , , |

The six steps you need to rebuild your reputation | eNews from OWC

Last month, we discussed reputation and business risks in today’s amplified and weaponized social media world. Here’s six key steps you need to take should you experience a reputational hit:

  • Be first, be fast and be sorry. Companies and executives establish trust and confidence from stakeholders when they address issues immediately. ‘Scandals’ are born from trying to hide information. To get ahead of an issue, set the record straight quickly, schedule conference calls with the investment community including analysts. Have a call sheet with top clients and phone them directly. Since social media moves constantly and within seconds, check all channels, know the right hashtags and post your side of the story.
  • Prioritize the audiences. There is a common misconception that if you’re a public company, your first duty is to your investors and the analyst community. But there are some situations where it may be more important that your employees don’t walk out the door because when they leave, you’re really out of business. Where’s your biggest danger? Get there first, then move on to the next leak in the system.
  • Drive knowledge-based actions. If you don’t have one, get a monitoring and tracking system for company news, social media channels and any other touchpoints you have with customers, investors and employees. You and your team need to have visibility into the reporting and be empowered to act and use the pre-drafted and approved holding statements, which are no doubt in your crisis communications plan, right?
  • Build a reservoir of goodwill. More than three-quarters of business executives (76%) feel an organization’s role as an ethical company and good corporate citizen has a very strong impact on the brand’s reputation. Positive news about new customers, executives, initiatives, offices and community outreach programs creates friends and generates goodwill with customers, business partners and media. Some of the simple things, such as reporting your good news with press releases can be overlooked in the heat of the moment. Paying to have them posted on wire services like Business Wire and PR Newswire (approximately $800 to $1,000, depending on word count) is well worth the money in SEO and online visibility. Also, post on social and pay to boost posts.
  • Activate third-party explainers. Whether it is research analysts and industry influencers or an employee, a second opinion on an issue can provide credibility. In fact, employees are the first line of defense for a brand. They’re an important advocate. Weekly or monthly Q&A sessions with all employees can dispel rumors and create buy-in for all external touchpoints. We have clients who have “Ask the Founders” meetings where questions from employees are drawn anonymously – nothing is off limits. True transparency is a strong reputation management tool.
  • Put a face on the brand. Nothing can tell the story like a well-trained spokesperson. Typically, the company CEO is the spokesperson. They need to speak honestly, openly and authentically with no room for interpretation. Clear, concise and compelling messaging can be converted into Op-Ed articles and byline stories in business and trade outlets that may also result in media interviews.

We can’t hide from a crisis in 21st-century communications. A change in your company’s market value is just a tweet, online petition or viral photo away. The story will be told, written or broadcast with or without our cooperation. But, nearly three-quarters (73%) of business executives are not as ready as they could be to react to an unexpected crisis even though more than 25% of a company’s market value is derived from its reputation.

Stay ahead of future crises by doing a thorough reputation risk assessment to see what threats your company is facing. Only 50 percent of companies have a ready-to-go crisis plan. Don’t let that be your company.

November 1st, 2018|Categories: eNewsletter|Tags: , , , , , |