The Tangent Agency’s Marc Becker talks Sundance and Amazon with THR

After sitting out last year’s Sundance market entirely, Amazon returned with a roar, spending some $47 million on five films — more money than any other studio has ever shelled out in a single year at the festival. With Jen Salke at the helm, the studio spent some $47 million on five films — more money than any other studio has ever shelled out in a single year at the festival.

“We will see the big streaming platforms flexing their spending muscles to continue acquiring content, but as we all know if the subscriber numbers and the return on investment isn’t there, these high prices aren’t sustainable,” says marketing consultant Marc Becker, whose Tangent Agency works with all of the major studios. “That being said, the way streaming services are going to rise to the top is by having the best content.”

Read the full article: Sundance Wrap: Amazon Takes Control of an Explosive Market (The Hollywood Reporter)

 

February 5th, 2019|Categories: Client News|Tags: , , , , , , , , |

The Great Courses Plus is one of the top 10 mobile apps of the summer

The Great Courses Plus, the online streaming service featuring original content for the whole family, was featured among the 10 best mobile apps for this summer in Proto.io. Members of The Great Courses Plus get unlimited access to more than 8,000 lectures online via connected television or mobile devices for a monthly subscription fee.

“The Great Courses Plus is a dream come true for parents hoping to keep their kids busy over the summer,” says Angelica Valentine at Prot.io. Kids can choose topics that sound interesting to them and you can be assured their brains aren’t resting dormant for weeks on end. It’s a win-win for everyone, in our book.”

Read the full article: 10 best mobile apps for this summer. (Prot.io)

June 23rd, 2017|Categories: Client News|Tags: , , , , |

The Great Courses has brought binge-worthy brain food to Amazon Prime members

Amazon Prime’s newest addition to its array of streaming selections is The Great Courses Signature Collection, consisting of 87 courses covering subjects such as philosophy, ancient and modern history, photography, professional development, science and cooking.

“Launching on Amazon Prime, with its broad membership, ease of use and instant access to hundreds of digital TVs and devices, is a smart next step because it allows us to reach millions of new customers,” said Ed Leon, chief brand officer of The Great Courses. “And because Signature Collection offers a curated library of popular and highly rated courses, we can deliver our brand of premium life-long learning in an even more affordable way.”

Read more: Cutting the Cord: Hit the books with The Great Courses on Amazon Prime (USA Today)

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August 31st, 2016|Categories: Client News|Tags: , , , , , |