After sitting out last year’s Sundance market entirely, Amazon returned with a roar, spending some $47 million on five films — more money than any other studio has ever shelled out in a single year at the festival. With Jen Salke at the helm, the studio spent some $47 million on five films — more money than any other studio has ever shelled out in a single year at the festival.
“We will see the big streaming platforms flexing their spending muscles to continue acquiring content, but as we all know if the subscriber numbers and the return on investment isn’t there, these high prices aren’t sustainable,” says marketing consultant Marc Becker, whose Tangent Agency works with all of the major studios. “That being said, the way streaming services are going to rise to the top is by having the best content.”
Read the full article: Sundance Wrap: Amazon Takes Control of an Explosive Market (The Hollywood Reporter)