'Not in the Club' on socaltech.com

CVR_55x85-converted-cmyk.qxpFormer Warner Bros. Executive Janet Pucino talks about success in the workplace in an excerpt from her new book “Not In The Club: An Executive Womans Journey Through the Biased World of Business” posted on socaltech.com.

Pucino mentions the importance of every day performance, regardless of the political climate or relationships with bosses and co-workers. According to Pucino, it is crucial to always perform in the best interest of the company, because the work a person does everyday can and will have positive long-term effects and prove to be enriching to the individual.

Pucino also brings up the challenges one might face in management positions. She states: “You have to enable yourself to do your best work within the constraints, and speak to those constraints clearly and unapologetically.” She furthermore argues that diligence and quality are vital ingredients for any task, especially when decisions or changes aren’t popular.

Finally, Pucino stresses the importance of knowing where a given company is headed, in order to work efficiently for yourself and for the company toward the main goal.  She notes: “Your efforts can be directed toward the work that ultimately achieves the company’s goals so you don’t overwork and spend time in areas that won’t propel your career.”

February 11th, 2013|Categories: Client News|Tags: , , , , , , , |

The Risk-Taking Edge of West Coast Women

By Pamela Ryckman
The New York Times
Click here to view the full article

When Deborah Perry Piscione moved to Silicon Valley after a career in media and foreign relations on the East Coast, it wasn’t the weather or wealth that amazed her. It was the women.

“Back east, my whole network was men,” she said, “but here there’s this big group of incredible, fearless women. They rise a lot more quickly in their careers, and they support each other. They’ve made their own money and they take risks. There’s such a disconnect between the two coasts.”

On the West Coast, Ms. Perry Piscione made contacts through a series of influential women and, within 18 months of her arrival, raised $5 million from a single female investor to become co-founder of a production company, Desha Productions, and its accompanying Web site, BettyConfidential.com, an online magazine for women.

Ms. Perry Piscione sees West Coast businesswomen opening their Rolodexes and, perhaps more important, their wallets for one another, and she says she believes their East Coast counterparts have something to learn. “There are all of these women who made tons of money and now are not doing anything with it,” she said. East Coast women may have attended top business schools and reached the apex of corporate America, but Ms. Perry Piscione said, “they’re not making their mark.” They are losing relevance, she said, in the “new economy.”

November 11th, 2010|Categories: Client News|Tags: , , , , |