Fred Cook is the Director of the USC Annenberg Center for Public Relations and Chair Emeritus at Golin, where he served as CEO and worked with industry scions including Herb Kelleher, Jeff Bezos and Steve Jobs and managed clients including Nintendo, Toyota and Disney.
I talk to Cook about the impact of AI on public relations and research from the USC Relevance Report on the latest episode of Talk PR.
Click the video above for the full interview.
