Forbes recently asked Bryce Maddock, CEO and co-founder of TaskUs, about the most effective ways to showcase a company’s culture. Maddock shared five tips on how his company uses social media to showcase its corporate, build employer awareness and attract talent. TaskUs is active on Instagram, Facebook, YouTube, Twitter and Snapchat. Last year, the company gained 181,428 followers on social. As a result of these efforts, the company received 33,195 job applications just last year.
“In a social media world, everyone wants an office worthy of Instagram,” says Maddock. “Employees know they are valued when they are seen. More powerful than word of mouth, social media lets people see our offices, group activities and, most importantly, happy employees.”
Read more: These 5 Clever Tricks Can Help Showcase Your Outstanding Corporate Culture (Forbes)