Making an unforgettable movie is not the only requirement to win the prestigious best picture Oscar. Add millions of dollars for TV and digital ads, plus actors’ travel, hair and makeup for events to promote their work on the busy film campaign trail.
If the race is close, as it is heading into Sunday’s awards ceremony, studios must dig deeper to gain an edge with the roughly 8,000 voters in the Academy for Motion Picture Arts & Sciences.
Studios also are trying out new experiences, said Marc Becker, chief executive of The Tangent Agency, which works with Hollywood studios on marketing campaigns. Netflix, for example, put together an exhibition of “Roma” costumes and props.
“They have always wined and dined people,” Becker said of awards campaigners, “but now they are immersing them even more in the world of the properties.”
Read the full article: Want to win an Oscar? Spend millions on the film campaign trail (Reuters)
