For OWC, in the world of public relations, Twitter is a 140-character news feed. For public relations practitioners, this billion-dollar social media platform has become a lifeline for making news and in times of crisis, becomes our go-to for reaching our clients and reacting in a timely manner.
According to Joanna Stern of the Wall Street Journal, “it’s OK to use Twitter only as a real-time news wire, and only launch the app when you want to keep up with live events like the Oscars, presidential debates or the NCAA tournament. You’ll likely find it to be faster, franker and funnier than Facebook.”
Read the full article: How to Make Twitter Actually Useful. (The Wall Street Journal)