OWC works with a number of law firms and their attorneys to help build their brands and reputations. The key? Today’s attorneys must be brilliant self-marketers in addition to being brilliant lawyers, according to Tracy Williams, president and CEO of Olmstead Williams Communications. Later this month, Tracy will lead a webinar for the Women Lawyers Association of Los Angeles on the transformative power social media has for law firms and lawyer business development, as well as some of the risks of using social media. Topics will include “Common mistakes on Facebook,” “Overdoing social media: When does being proactive become a problem?”, “Leveraging your existing PR efforts through social media” and much more.
