Smart CEOs prepare for the challenging economic times on the horizon. They arm themselves with PR strategies from news stories about their company in trade and business publications, managing online reputation, to trade show participation and speaking events, strong social engagement and aggressive application strategies for industry awards that prove they have a leg up on the competition.
Why? Because customers like to buy from a company vetted by third parties, and that’s what public relations does—establish reputations based on achievement, not promises.
Recession-savvy companies know that in hard times, hard facts rule. They remind customers, clients, partners, referral sources and investors of who they are with pride and confidence. Their public information teams brainstorm critical challenges, ask for new ideas and remind the company how and why they have been a success.
More than ever, when the unforeseen looms, communication is essential. Here’s the proven path to the proactive generation of new business:
Join the News Narrative. Good or bad, the world will continue to buzz, and it is up to every company to join the conversation. Key executives can become thought leaders, providing expert views, discussing polarizing topics and predicting industry trends. This gives business development teams a foot in the door at the next pitch meeting, providing the name recognition to push current opportunities toward the finish line.
Create News. Generating new and fresh business story ideas for reporters helps them do their job and is the job of every public relations team. That includes providing industry data, new research, generating true-life customer stories, and creating social media discussions that enhance the business conversation. Every company is a content creator, and recognizing that opens the door to media interviews, investor discussions and strong sales opportunities.
Leverage Third-Party Validation. The most powerful voice is what others say about a company—it’s the valuation of management’s relation to the public. Validation comes from product reviews, authentic stories of customers, and management that seeks to be heard and quoted in news stories. Third-party testimonials, case studies and making the news build trust and respect among customers, investors and competitors.
PR is proof of life. When hard times loom, every company needs to remind the world they’re not only alive, but confident of tomorrow.
Contact us today for help with your business’ PR efforts.
Best,
Tracy
IN THE NEWS
Saban Community Clinic featured in Los Angeles Times
OWC secured a front-page feature in the Los Angeles Times for Saban Community Clinic’s mobile health clinic. Saban’s clinics served 22,558 patients in 2021, with an average of more than five visits each. Click here to read the full story.
Local broadcast stations showcase Saban Community Clinic
OWC invited FOX 11, the local Los Angeles FOX affiliate, and Spectrum News 1 to Saban Community Clinic to tour its new mobile clinic. Both stations aired stories on the clinic’s work bringing healthcare to people in transitional housing. Click here to watch the FOX 11 coverage and here to watch the Spectrum News coverage.
Aural Analytics spotlighted on Fierce Biotech
OWC secured coverage in Fierce Biotech for our client, Aural Analytics, a leader in clinical-grade speech analytics. Medidata’s Sensor Cloud Network will include Aural Analytics’ Speech Vitals technology, making it easier than ever to leverage the power of speech in clinical research. Click here for the full story.
OWC senior associate appears on IPREX webinar
OWC’s senior associate Paulo Acuña was featured in the latest webinar from IPREX, a global network of over 100 communication agencies. The webinar seeks to attract diverse college students, graduates, and job seekers to the PR and communications industry. Click here to watch the full webinar.
