USC Marshall releases "Buying Beauty for the Long Run"

Scientists from USC Marshall conducted a study to see what kind of effect a gadget’s color had on its long-term likability. And the results? In short, don’t be scared; skip the black and silver and go with the hue or shade that really speaks to you.
In their experiment, Eva C. Buechel and Claudia Townsend separated products into two categories: high-arousal devices (like those with intense colors or complex patterns) and low-arousal products designed with less stimulating colors like beige, black, or silver. From there, they performed a series of tests that involved asking participants to evaluate each product on things like predicted likability or irritation, and then again after participants had gotten a chance to actually use each product over varying periods of time.
Read the full article: Stop Waffling and Get That Brightly Colored Gadget—Science Suggests You’ll Like It More (Gizmodo)