Vanguard, John Hancock, Prudential Financial, PIMCO and BlackRock score lowest on Cliché-O-Meter

The financial services industry may measure 80-plus percent as a whole on Wickware Communications’ Cliché-O-Meter for branding, but a number of firms scored much higher, the MarketingDaily blog for MediaPost Communications has reported. The Wickware study identified Vanguard, John Hancock, Prudential Financial, PIMCO and BlackRock as the highest-scoring firms in the industry. BullDog Reporter’s Daily ‘Dog also reported on the study.
“Each of these firms demonstrates a strong brand voice, compelling visuals, and content that helps investors believe in the brand,” Cara Crosetti, account director and research lead at Wickware Communications, told MarketingDaily.
Wickware Communications, an integrated marketing firm, released the study last week on branding and marketing best practices in the financial services industry.